Market Research for Startups and SMEs: Busting Myths & Rooting Facts

How well do you know your customers and the market you want to operate in?

Market research can reveal key insights about customer wants and behaviors, competitors’ products, marketing strategies and more.

Startups and businesses may choose to skip market research, either because they find it intimidating and lack the resources, or because they don’t realize its importance.

The workshop aims to eliminate myths and misconceptions surrounding market research, deliver a basic understanding of market research methodologies, processes, and terminology, and help you undertake market research on a budget within the context of your own business.

Interested in attending?