How you price your product can make or break it. And it’s not just the price that matters, but the process you use to decide on a price.

Dr Adel AlWugayan, Professor of Finance at Kuwait University, will explain the psychology behind pricing, what factors you need to take into consideration, and how to choose prices that suit (and expand) your audience.

To register click here http://sirdab-lab-pricing.eventbrite.com

Sirdab Lab on Google maps http://goo.gl/maps/fc0JI